Inside the Silence Circle
Inside the Silence Circle Why we created the Silence Circle at All About Gag Silence has always been part of our identity From the very beginning, All About Gag was never meant to be loud. Our creations are not designed to shout. They are designed to suggest, to restrain, to invite trust. Silence, control, elegance — these values shape every piece we craft by hand in France. Over time, something became clear: some of you were listening differently. Not just buying products, but understanding the universe behind them. Why a private circle? As the brand grew, we did not want to lose what made it intimate. We did not want everything to be announced everywhere, at the same time, in the same way. The Silence Circle was born from this intention: to create a quieter space, reserved for those who feel a deeper connection with the All About Gag universe. It is not a loyalty program. It is not a marketing tool. It is a circle built on discretion, rarity, and trust. What happens inside th...